Suggested Searches

Baptist Health Paducah wins state marketing award

December 13, 2018

A calendar that Baptist Health Paducah created to celebrate the opening of the Ray & Kay Eckstein Regional Cancer Care Center recently received the Community Relations/Service Thoroughbred Award from the Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM).

A calendar that Baptist Health Paducah created to celebrate the opening of the Ray & Kay Eckstein Regional Cancer Care Center recently received the Community Relations/Service Thoroughbred Award from the Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM).

 

The campaign was coordinated by Catherine Sivills, regional marketing director, and Angie Timmons, marketing/PR assistant, with assistance from the hospital Patient Relations department. The 18-month calendar featured a cancer survivor each month with an inspirational quote, as well as health information. 

 

Thoroughbred Awards honor and recognize excellent work throughout the Commonwealth in the areas of health care marketing and public relations. Organizations were eligible to submit entries in categories ranging from print and television advertising to websites to total marketing campaigns.

 

The Baptist Health system, including Paducah, received nine awards overall. Other Thoroughbred Award winners were:

Certificate of Merit Awards

 

  • Publication-Internal (regularly scheduled such as monthly or quarterly): Baptist Health News

  • Overall campaigns-Internal or external communication program using same, $25,000 or more: OB Joyous Campaign

  • Overall campaigns- Internal or external communication program using traditional and digital components under $25,000: Amanda Henson Patient Story

  • Video-Short form (up to 2:00): Baptist Health – Not Like the Movies

  • Publication-Outdoor-Billboard or transit: Baptist Health – OB Joy Outdoor Boards