Catherine Sivills earns Duke University digital media certification

Catherine Sivills, west region marketing manager for Baptist Health, recently earned a certificate in digital media and marketing from Duke University.

Catherine Sivills, west region marketing manager for Baptist Health, recently earned a certificate in digital media and marketing from Duke University.

Sivills received individual certificates in advanced social media, advanced content marketing, advanced conversion optimization, advanced search engine optimization, advanced email marketing, YouTube and video marketing and mobile marketing.

The online, self-paced Digital Media and Marketing Certificate is designed for individuals seeking to enhance their existing digital marketing skills. During the 12-month program, students can study the real-time curriculum online, watch streaming video lessons, and learn the valuable and actionable skills necessary to be competitive online from industry known authors, speakers and consultants. Students test their knowledge through quizzes and final simulation tests at the end of each section.