Award Winning BornatHMH Initiative Returns Now Through Feb. 28
HMH seeks more photos to add to the popular BirthPlace mosaic
ELIZABETHTOWN, Ky. – Hardin Memorial Health (HMH) will add more photos to its popular #BornatHMH mosaic located in the hospital’s BirthPlace unit. Anyone can post photos of themselves or loved ones born at HMH to the HMH Facebook page by Wednesday, Feb. 28, using the hashtag #BornatHMH.
HMH originally launched the #BornatHMH initiative in October of 2015 to celebrate HMH’s fully operational Level II Neonatal Intensive Care Unit (NICU) and the long-lasting connections many throughout the 10-county region have to the healthcare system. The mosaic was unveiled in Sept. 2016.
“The response to our first call for photos overwhelmed us,” said HMH Chief Marketing and Development Officer Tracee Troutt. “Patients love our BirthPlace team and the care they receive when they deliver here. The mosaic is our way to thank patients for choosing HMH and also to remind our caregivers how special HMH babies are to us.”
The campaign recently received statewide recognition as well. The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) recently recognized the campaign and its #BornatHMH mosaic with a Thoroughbred Award, given for excellence in healthcare marketing and public relations projects.
Troutt said the recognition is wonderful but said there is a greater reward.
“The image of hundreds of babies and children on the wall and knowing so many lives started within the walls of HMH reminds us of the impact our healthcare system has had and continues to have,” she said.
“HMH continues to be one of the busiest Kentucky delivering hospitals, ranking 11th out of over 120 hospitals. Our 6-bed HMH Level II NICU, providing specialized care for fragile newborns, is regularly full,” said Troutt.
“A fully-equipped Level II NICU, the only one in HMH’s 10-county service area, would not be possible without the support of the HMH Foundation (HMHF),” said Joe Prather, HMHF Board Chair. “HMHF raised more than $800,000 for the HMH NICU from charitable organizations like WHAS Crusade for Children, the Honorable Order of Kentucky Colonels, Brave Beginnings, and from individual donors who wanted to help strengthen HMH.”
“Because of that support, many who are ‘born at HMH’ today can be cared for in a NICU close to home,” Prather said.
People participating in the #BornatHMH initiative are welcome to download the #BornatHMH sign to hold when they take their picture. The sign is available on the HMH website (hmh.net).